Spotlight on Seed – The Story Behind The Stroller

At Modern Kids Design, we like products that are beautifully designed and genuinely innovative.  The Seed  concept fits the bill in every respect. It’s lovely. It’s light yet sturdy. It grows with your child from pram to stroller. And it packs small and travels well!


Have you found that many strollers available on the market today take up a lot of space? Have you ever found yourself in a wrestling match with your stroller while attempting to get it in or out of the car? If yes, you should check out the Seed Pli Mg manufactured by Seed. Curious about this pram? Here is the backstory.


The Need for Mobility


Seed founder Anders Berggreen is a busy father of four. He hails from Denmark and was a film producer before he founded Seed in 2007. While Anders created Seed well after he became a parent, he always enjoyed traveling and having his family with him. He was well aware of how hard it is to be mobile as a parent.


As a film producer, he traveled around the world quite frequently, which is fine if you are on your own. However, once you have kids in tow, moving around can get a little complicated. With this in mind, the idea for Seed sprouted. He knew there had to be a better way to get from point A to point B with kids in tow and he figured that other parents probably had similar challenges in this area.


Planting the Seed


To help out parents on the go, Anders worked with some of the best designers and engineers to create the Seed Pli Mg and all of its accessories. Apart from its quality and great looks, one the best things about the Seed Pli Mg is how easy it is to carry around and store. In fact, with just the slightest flick of your wrist, you can fold up the stroller and stow it in the trunk of a small car. This is also a great feature if you live in a small space. Another nice feature is that it is designed to grow with your child. The Seed Pli Mg starts off as a baby carriage, but as your child grows, it can be converted into a stroller.


Seed Options and Add-Ons


The carriage comes with ample storage space, despite how small it folds up. And, if you need more storage, you can opt to purchase an extra bag or two to attach to the stroller. While the basic model only came with two color choices, Seed has expanded to include several different color choices for the carry cots. Parents can also purchase a muff or a papoose to help keep their little ones warmer in the cold winter months, which makes sense since the Pli Mg was designed with Scandinavian weather in mind.  


So, that is Seed explained. If you have questions, feel free to reach out. Email us and we’ll get back to you right away. Also, keep in mind that as with all our products, we do our best to provide the best price and we will price match if we can. So if you see something for less somewhere else, let us know. 🙂


Again, we really appreciate Seed’s innovative solution for busy parents on the go and would love to hear what you think. As always, thanks for reading and feel free to continue to email us your thoughts and suggestions. We love hearing your feedback.

Share Button